The internet, as we all know, is a forum for people to share their opinions which, not infrequently, are bigoted and small minded. On the other hand, sometimes we get an opportunity to witness people at their absolute courageous or heart warming best. Occasionally something comes along that does both.
What possessed Bic, the French manufacturer of pens, to market a 'Bic for Her' is beyond me. The product description from Amazon reads like a page from the anti-feminist manifesto:
- Elegant design - just for her!
- Thin barrel to fit a women's hand
That's the bad, now for the good. Bic's misguided marketing campaign has prompted a completely brilliant retaliatory back-lash as evidenced by the hilariously sarcastic and tongue in cheek product user 'reviews' for the pens on both the UK and US Amazon sites. So, if you feel like you need some cheering up - hop on over to Amazon and search 'Bic for her'. It started with one extremely funny review but now there are now hundreds of them. I love the fact that people are protesting against Bic's idiocy using humor and I don't think it lessens the impact of the protest one bit. The only downside is that all this publicity will probably end up being good for Bic...
Here are couple of my fave 'reviews'.
Most Helpful Customer Reviews
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